Hello Reader!

If you like money, listen up!

Today, I hand the mic over to my friend and freelance + marketing expert, Austin L. Church. He's here to tell you about his new book for freelancers.

This is a book that every freelancer needs to read, IMO.

Take it away, Austin...

Freelance pricing can be A LOT!

Do you quote what you think you can get or take the advice of 831 self-proclaimed freelance experts on LinkedIn/Twitter/Myspace and charge more?

Okay, how much more?

I published a book called Free Money.

It tells you (new and old freelancers alike) exactly how to calculate prices to suit the business and life you want.

What’s your Survival Rate? What’s your Dream Rate? How do you actually win projects at your Dream Rate?

That’s the practical stuff Free Money covers! Check it out here.

Back to me...

Free Money is awesome! Austin manages to make the read both helpful and entertaining.

Get the book here! Read it and then tell me what you think about it. It's 100% worth your time.

Thank you for reading,

Ashley R. Cummings

Expert Interview | Chris Yeich

1/ Tell me how you got started with content marketing.

My name is Chris Yeich. I work for TransUnion as its director of global content marketing. I got my start in content marketing after spending the first 15 years of my career in B2B journalism, where I worked for various business publications in a variety of editorial roles, from associate editor to editor-in-chief. I found that the same principles of good journalism and storytelling apply directly to content marketing, starting with knowing your audience.

2/ How do you identify and understand your target audience, and how does this influence your content creation?

As a brand, our content strategy mantra is to be as outside-in as possible. We use data-driven insights such as SEO and social listening alongside inputs from our client relationship managers to pinpoint the needs, challenges, and preferences of our target audiences.

We then impart those insights into the creation of compelling, interconnected content collections that span the entire customer journey. We deliver those content experiences to our audiences in their preferred asset formats and channels so that we are offering something of true value to help them overcome challenges and capitalize on opportunities.

In other words, we listen to what our audiences are telling us they need, then work to give them valuable information to help them do their jobs better. It's not rocket science: it’s relationship building that stems from active listening.

Free Workshop | 5-Minute Freelancing Hacks

Join Austin Church & Ashley Cummings on 5/14

Small wins stack for massive growth.

Austin L. Church invites you to think small. As in 5 minutes. Processes and systems and pieces of your business that you can automate that will save you 5 minutes every day.

Then stack those wins up and start seeing your productivity go up along with your effective hourly rate - to the tune of 100+ hours saved per year!

Join for practical ideas to streamline your business that you can start today.

(P.S. Yes, today IS in fact International Austin Day). Did you register, yet? 👆

Sharpen Your Writing Skills 📝

Rob Lennon 🗯 | AI Whisperer

@thatroblennon

Most writing sucks at holding reader attention.
Once you hook it,
you have to HOLD it.
Steal my process to write PAGE-TURNER posts and threads:

8:14 AM • Jul 11, 2022

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Content Marketing 🔥

Katelyn Bourgoin 🧠

@KateBour

Personal brands are the hottest new marketing channel in B2B
It’s like Facebook ads in the heyday—cheap, high quality leads
There’s an arbitrage opportunity for leaders who figure this out early

5:51 AM • Apr 30, 2024

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I read 100s of articles every week and find the best (so you don't have to).

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