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Google DRAMA

Did you read this yet? 👀 😲

Expert Interview | Rachael Ede

1/ Introduce yourself and tell me how you got started with content marketing.

My name's Rachael Ede. I've always loved reading and writing, but never thought that would be a career path.

After graduating from the university, I was broke and idle at home waiting to be accepted by any of the hospitals I had applied for internship. I saw a post, someone shared how much he earned from writing on Fiverr. That piqued my interest, so I started my research about paid online writing/ content writing. To cut the story short, I enrolled in a freelance writing class, finished the course, and created a portfolio. I started with Upwork and some writers subcontracted to me, but I wasn't getting much jobs and was earning peanuts (about $5). I knew I needed to be more strategic if I wanted to earn more—so, I learned how to pitch, picked a niche, updated my LinkedIn, improved my writing skills, and started going for better clients.

Since then, I've been upskilling, taking more courses on content marketing and growing a business.

2/ What is one thing writers can do to make their content stand out on Google and for audiences?

The most important thing is to understand the audience.

Who are you writing for?
What are their pain points?
What information would be most helpful to them?
What do you want them to know or do after reading the content?

Answering the above questions helps me customize my content to meet the needs and interests of whoever is reading.

Sharpen Your Writing Skills 📝

Ashley's take: Consider reading this if you're looking to improve your email marketing copy + strategy. It's a quick crash course. A lot of value in this post:

Marketing 🔥

Ashley's take: Tommy's talking about social here, but his ideas can be applied to content. Plus, SEO isn't the only distribution channel for content marketers.

Tommy Clark

@tclarkmedia

I’ve been in the social & content game for ~7 years now. I’ve posted more than 10,000 content assets...
I’ve also picked up a handful of frameworks in that time that allow me to create high-performing social content.
Here are 7 content frameworks I can't live without:

7:48 AM • Apr 23, 2024

Retweets

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Outstanding Content

Teaching Clients The Art of Feedback by Kaleigh Moore. Feedback may be the most challenging part of the collaboration process. Kaleigh provides a FREE template on how you can broach this topic with clients.
On-page SEO. How to optimize for robots and readers from ahrefs.
How to write a case study (that actually closes deals). Okay, yes.

3 Books For Every Creative

Have you read these? All are inspiring and instructive for the creative soul. Consider putting these on your reading list:

Letters to A Young Poet by Rilke. This is a MUST-READ for every creative person/professional.
On Writing by Steven King. I know this is on your list. Move it to the top.
The Creative Act: A Way of Being by Rick Rubin. Another must-read for creatives.

New Content Jobs | Bread & Butter👇

👇 Ugly Ad | Click To Gib Me Money, Plz

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Content Connect

Google: Kardashian-level drama?