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Quick PSA:

As you can see in the section above, I’m testing out ads in my emails. With some light advertising, I can cover some of the costs associated with running this newsletter. Yay!

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Ashley R. Cummings

MP3 | Marketing Over Wine Podcast

I had a great interview on the Marketing Over Wine podcast. We chatted about:

How to be in the top 5% of content writers in the face of AI
Why I moved into SaaS marketing
How to balance work and parenting
Seltzer water (what I was drinking) & wine
And more!

Click and listen!

Expert Interview | Ankit Vora

1. Tell me more about yourself and how you started with content marketing.

Even though I've been writing since 2015, I got introduced to content marketing in 2019. That's when I had just begun my FT job (as a developer) yet still offered freelance content writing on the side. I used to work with digital marketing agencies yet wasn't much familiar with B2B SaaS (even though I used SaaS all the time). And it all happened when I got out of my comfort zone and started engaging on LinkedIn. I connected with a lot of people but followed only a handful of experts. Over time, I began to understand how content works and what the big picture looks like. As I continued reading content from these experts, and reading content from industry-leading publications like Animalz, I had a better understanding of how to effectively produce high-quality content.

2. You write a lot of content refreshes. What's your best advice for a content team looking to refresh their content to improve rankings and resonate better with their audience as the times change?

Yes, I love content refreshes. Because so many of my clients have witnessed outstanding results with content refreshing. Not just in terms of traffic, but paid conversions as well. My best advice: identify the content pieces to refresh. Don't pick a random piece out of nowhere. Instead, look for posts that need a slight boost on search engines, decaying content, blog posts that target high-volume and high-intent keywords yet don't rank as expected, and posts that target high-intent keywords. Make CRO a priority. Add product workflows, and don't be afraid to mention your product (but do so naturally). Analyze your best-performing posts (in terms of conversions), understand why they convert, and implement similar strategies while refreshing. I recently wrote a comprehensive article about content refreshing. You should definitely give it a read.

Sharpen Your Writing Skills 📝

Erica Schneider

@ericasmyname

Watch me get 9 social post ideas from one sentence:
"Editing isn't a cutting exercise — it's a value-adding exercise."
👆This sentence is a big idea.
Big, foundational ideas often have a point of view.
Points of views are claims.
Which means you need to back them up if you… https://twitter.com/i/web/status/1770830867796984306

8:12 AM • Mar 21, 2024

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Content Marketing 🔥

Malte Landwehr

@MalteLandwehr

Google is rolling out SGE for everyone.
I spent 50+ hours exploring the new Search Generative Experience.
Here’s what I found to prepare for the future of search:

11:17 PM • Mar 22, 2024

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The Best in Content This Week

I read gobs of articles every week and find the best (so you don't have to).

LIONS State of Creativity 2024 Report. Are you prioritizing creativity? How do creative partners feel about your agency? Learn more.
Threads is adding a "trending now" page. You on threads?
Google has a new head of search and she's all in on AI. Well, this is fun.

This Week's Recs

Latest finds that you'll love:

Podcast like a pro! The Weekly Podwires newsletter delivers expert secrets & insights on the hottest topics in podcasting.
Send & Grow newsletter. Sparkloop's awesome newsletter for those interested in earning from newsletters.
Swipewell (affiliate). Cut your writing time in half and level up your content with Swipewell. No more asking yourself, "where did that example I wanted to use in my content go?" Because it's sitting right there in your swipe file. How do marketers live without this?

Jobs | Is This Your Future Job?👇

Swooped is looking for a B2B writer ($1/word)
Georgias is looking for a full-time Content Lead
Content strategist job creating briefs (a good way to shake things up if you want something that is content-related but not writing)