Hello Reader! If I had a dollar for every time I heard someone say, “content is weird right now…” It's true. Content IS weird, and it's not going to unWEIRD itself. Here are my thoughts on why it’s so bonkers and the way forward. The Why: 1/ 🤖 AI (duh) If your content is thin, surface-level, and built on copying other work, AI is replacing your content teams. AI is good at anything predictive. It can scrape what exists. It can define. It can summarize. It reads really fast. AI has already...
7 days ago • 3 min read
Ad | Stacked Marketer Stacked Marketer is one of my 3 fav marketing newsletters. I read it every day and I love it. Check it out here before subscribing. Click here to auto-subscribe. Expert Interview | Holly Stanley 1/ Tell me more about yourself and how you got started with your career. I originally aspired to be a journalist covering foreign affairs in Latin America.When I first moved to Buenos Aires, I freelanced for English news outlets. However, I quickly realized that making a living...
29 days ago • 1 min read
Hello Reader! Want to learn more about the state of blogging in 2024? Take part in this year's survey from Orbit Media. Take Survey Expert Interview | Andy Crestodina 1. Tell me more about yourself and how you got started with marketing. Step one was to found a little web design and development firm (2001)Step two was to figure out how to attract clients without an ad budget (also 2001)So I needed to learn SEO. And because we were building websites, I also had to learn it to help them drive...
about 1 month ago • 1 min read
Hello Reader! I'm sort of obsessed with work-life balance. Why? Because creative burnout comes for even the best creators. See: Katelyn Bourgoin 🧠 @KateBour I’ve struggled to create content for the last long while. Mentally, I feel foggy and drained. I hoped taking a vacation would help, but I ended up sick with a pneumonia and came back to work feeling lower than ever. I don’t know how I’ll get my creative mojo back yet. But I… https://twitter.com/i/web/status/1822616803538780337 1:51 PM •...
about 1 month ago • 3 min read
Hello Reader! Preliminary data is in from The State of (Dis)Content survey. The most interesting finding (to me) so far? The majority of content marketers report not being creatively fulfilled. I took the survey and interpreted this to mean, "Are you creatively fulfilled in your content job?" My answer: no, not really. But I'm not sure that's a bad thing. You see, I write long-form content for SaaS companies. If I were to dive deep into my creative soul, I'm not sure software would be the...
2 months ago • 3 min read
Hello Reader! In this issue... Freelance Framework sends daily job listings (for free) Interview with Chris Bibey 6 Psychological Principles for Writing The Best In Content New Job Listings Daily freelance writing gigs delivered to your inbox (for free) Struggling to find freelance writing gigs? Freelance Framework has you covered. Every weekday, subscribers receive an email full of hand-picked freelance writing opportunities. Best yet: every opportunity was posted within the last 24 hours....
2 months ago • 3 min read
Hello Reader! This just in: Superpath and The Content Studio are running The State of (Dis)Content Survey to quantify the malaise in content marketing right now.The survey takes 7-10 minutes to complete. Take the survey here. This will shed so much light on what the heck is happening in the Content World right now! Thanks for participating, Ashley Sponsor | SparkLoop Do you have a newsletter? You NEED SparkLoop! This is the #1 way I grow my newsletter. And the #2 way I monetize it. Try...
3 months ago • 3 min read
Hello Reader, I'm speaking to the freelance hopefuls in the group today. I got some really good questions yesterday from a new freelancer. I thought I'd share the Q&A here: 1/ What strategies did you use to find your first clients? It’s all about your network. Determine what niche you want to work in. Then, reach out to people you know in that niche and ask them if they need help or if they know of anyone who needs help. Keep building relationships. For job boards, try these suggestions from...
3 months ago • 4 min read
Hello Reader! Look. I know content marketing is a roller coaster right now. Google is all over the place, making it more challenging to pin down how to produce results. There have been layoffs galore in the marketing and tech sectors. Jobs seem like hot commodities. There's more competition than ever for jobs (both in-house and freelance). But that's no excuse. It's no excuse for companies to offer unlivable salaries with unreasonable expectations In the last 5 minutes, here are some "shame...
3 months ago • 4 min read
